Suchergebnisse

Muslim traveller, nowadays, has become one of the potential markets in tourism sector. It is estimated that the number of Muslim traveller will reach up to 230 million by 2026. As a country which has the most muslim dwellers in the world, Indonesia is potential to attract more muslim travellers to visit, especially Lombok-West Nusa Tenggara, as the best Halal Tourism Destination and Halal Honeymoon Destination in 2016. In 2017, it was reported that 20% of the total tourists visiting Lombok was Muslim and 80% was conventional tourists. Without neglecting the conventional tourism, together with other nine provincial governments all over Indonesia, the West Nusatenggara government has made Friendly Muslim market as one of its current and main programs. To support the program, local governments have upgraded and built infrastructures especially in Special Economic Zone (SEZ) Mandalika. The operation requires at least 70,000 professional workers to hit tourism global market. As consequence, tourism education should be significantly grown to fulfil the demands of professional tourism workers. The Ministry of Tourism pointed Lombok Tourism Polytechnic (LTP), as a centre of excellence of Halal Tourism, to be one of the vocational institutions under The Ministry of Tourism by providing qualified human resources through qualification and certification especially to strengthen Friendly Muslim market. Therefore, LTP involves lecturers of various background knowledge related to tourism development and utilizes a curriculum, which is suitable with local people's character and Islamic norms. In tourism industry, LTP also attempts to strengthen Halal Tourism market through creating ranges of halal beverage products. As a centre of excellence in Halal Tourism in Indonesia, LTP has become only one higher vocational institution that has Centre of Halal Tourism Studies. LTP assists the government in taking tourism policies in Friendly Muslim marketing based on the results of research conducted on local experts, destinations and community involved in tourism industries. Through this research organisation, LTP often conducted several research study and community services involving their students. In addition, to get knowledge and professional skills, students also were get more knowledge about Muslim friendly market through seminar and lectures.